PROGRAMMATIC TRADING DESK TO BUY ADVERTISING FOR AIR CORSICA

Programmatic Trading desk to buy Advertising for Air Corsica

Programmatic Trading desk to buy Advertising for Air Corsica

Blog Article


Air Corsica's Brussels to London route gets a new programmatic trading desk to buy advertising

Air Corsica is a young airline company which operates traditionally routes between Corsica and continental France. They have been expanding their offering by adding routes from Brussels and London and they required a new way of buying their advertising. After a lot of research they were attracted to The Media Trader, a company based in London who offer a digital and programmatic trading desk focused on performance, quality and customer satisfaction.

New Programmatic Trading Desk

As a smart player in their field, the management of the company wanted to have a better understanding and control on their marketing spending for the opening of their new London route. They wanted to control the buying of their advertising themselves and the management of Air Corsica were attracted to the programatic buying platform that Media Trader had developed.

Air Corsica contacted Omar Maes the CTO of The Media Trader and he was asked to set up their buying platform. Not only did Omar Maes set up their programmatic trading desk but he has also supported their team w

ith consultation about Omar Maes relevant new digital and offline strategies to put in action.

Efficiency and Cost savings

Omar helped them to decrease their cost of acquisition by 30% by increasing Air Corsica’s conversion rate of their campaigns and driving a more qualified traffic on to their website.

About Omar


CEO Media Trader
As co-founder and CTO of The Media Trader (TMT), Omar Maes sets and leads the overall business strategy of the company. Prior to founding TMT, Omar spent many years in the financial world. He built a successful career in Capital Market Finance, and in particular, the automated FX market, where he implemented middle and high frequency algorithms using advanced statistical behavior models.

Omar is now focused on developing opportunities for advertisers to drive higher growth. He oversees the programmatic trading strategies of TMT in order to empower the advertising efforts of the world’s leading businesses.

With strong experience in automated financial trading, Omar brings a new approach and invaluable insights to the still developing programmatic buying market. His expertise in the intersection of technologies and trading models is what defines TMT's distinctive advantage in the programmatic world.

Omar graduated from Ecole Polytechnique of Paris (France) and holds a Master's degree in Advanced Maths and Statistics from ENSAE and Paris Dauphine University.

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